Bibliographic Details:

Title: Matchbox: The Official 50th Anniversary Commemorative Edition
Author: Richard Scholl and Mattel Inc. Staff
Publisher: Universe Publishing
Publication Date: 2002
Language: English
Binding: Hardcover with Dust Jacket
Number Of Pages: 304 Pages
Special Attributes: Collector's Edition, Dust Jacket, Illustrated
Edition: 50th Anniversary Edition
ISBN-10: 0789306859
ISBN-13: 9780789306852

Synopsis: For over half a century Matchbox vehicles have entertained children and collectors of all ages. This book is a celebration of the classic toy car from its inception to today.
Take a historical journey through the past fifty years with Matchbox vehicles. Along the way, you'll read about how Matchbox cars were invented, the history of diecasting, and the large variety of vehicles produced over the years.
Have you ever wondered why certain vehicles are considered more collectible than others? Or why Matchbox cars are numbered and what those numbers mean? The answers to these questions and more can be found throughout the pages of this authoritative book.
Accompanying the informative text are photographs of more than a thousand spectacular vehicles from throughout Matchbox history and its diverse product lines. Pages and pages of color photos of their products from 1952 forward.

About the Author: Richard J. Scholl has been a consultant, award-winning creative director, and author who has written about collectibles and the industry for more than fifteen years. He has written numerous articles on collecting and was managing editor of The Matchbox Collector, a newsletter published by Matchbox Collectibles for many years. Scholl worked full-time for The Franklin Mint for several years and has since developed advertising and reference material for many of America's most prominent direct marketers of collectibles, including The Hamilton Collection, Lenox, Bradford Exchange, Action Performance, Ashton-Drake Galleries, Disney, America Remembers, and Matchbox Collectibles. Scholl has also worked for toy companies including Tyco Preschool and Tyco R/C. A published poet, Richard is the author of The Running Press Glossary of Baseball Language, and he has been a research consultant and contributor to many other books. An adjunct professor of communications at Drexel University for eighteen years, he is president of The Scholl Group, a full service advertising, communications, and marketing firm. He earned his Bachelor of Art degree in Writing and his Master's Degree in English from the Pennsylvania State University. Born in Pittsburgh, Richard now resides in Bryn Mawr, Pennsylvania, with his wife, Catherine, and two children, Geoffrey and Jennifer.